LONDON, 14th August 2025 — Ortana Media Group, creators of the Cubix Media Aware Workflow Engine (MAWE), today announced a strategic technology integration with Imaginario.ai, the company behind the Cetus AI engine, a next-generation platform for multimodal video understanding, smart search, and AI-powered editing.This collaboration combines Ortana’s robust media orchestration and automation layer with Imaginario’s AI-native infrastructure, empowering media organisations to turn raw video into enriched, discoverable, and production-ready content with unprecedented speed and scale.

A Leap Forward in Video Intelligence & Orchestration

Designed for streaming services, post houses, broadcasters, and corporate marketing teams, the integration delivers a future-ready solution that:

1. High-accuracy multimodal indexing at scale – Powered by Imaginario’s proprietary Cetus engine, the system performs advanced scene understanding, shot detection, facial analysis, object recognition, speech-to-text, ambient sound and SFX detection, logo recognition, OCR, image-to-video matching, and multilingual transcription.

2. Automated end-to-end workflows – Through Ortana’s Cubix MAWE, the integration orchestrates ingest, AI tagging, metadata enrichment, transcoding, and asset movement across hybrid or cloud environments — reducing manual effort and accelerating turnaround.

3. Deep semantic search and dynamic discovery – Enables users to quickly find and repurpose scenes or moments, regardless of archive size, file format, or content type.

4. API-native and modular by design – Offers seamless integration into existing MAM/PAM ecosystems or as a standalone solution — supporting flexible, cloud-agnostic deployments.

5. Explainable AI with scene-level captioning – Generates descriptive scene captions and match scoring to clarify how content is indexed — enhancing transparency, user trust, and tagging accuracy.

Unlocking the Value of Video at Scale

This joint solution enables post-production, marketing, and archive teams to spend less time rewatching content and more time creating. Whether for programmatic content creation, social repackaging, contextual advertising, or large-scale archive revitalisation, teams can now:

– Search video by who, what, where, when, and even why, using multimodal prompts.
– Automatically surface the best moments for highlights, trailers, ad inventory, and shorts, all within existing workflows.
– Push enriched assets directly into cloud storage and post-production tools like Adobe Premiere or DaVinci Resolve.

“We’re thrilled to integrate Imaginario.ai’s technology with our Cubix platform. Their AI engine unlocks a new layer of intelligence for our users, enabling smarter automation and better content insights — all seamlessly tied into our orchestration layer. Together, we’re making AI a practical reality in daily media operations.”

Simon Harper, Channel & Partner Manager at Ortana Media Group

“Ortana has built one of the most flexible media infrastructure platforms in the industry. Pairing that with our Cetus AI engine gives creative teams a powerful way to move faster, not by adding more headcount, but by letting AI do the heavy lifting behind the scenes.”

Abdelhak Loukkal, CTO of Imaginario.ai

The integration is available immediately and supported across Cubix Yunify, Appliance, Halo, and Connect. It is already being evaluated by several broadcasters and content providers in Europe and North America.


About Imaginario.ai
Backed by Techstars, Comcast, and NVIDIA Inception, Imaginario AI helps media companies turn massive volumes of footage into searchable, discoverable, and editable content. Its Cetus AI engine combines speech, vision, and multimodal semantic understanding to deliver indexing, simplified smart search, automated highlight generation, and intelligent editing tools.

VISIT US AT IBC (HALL 7 – 7.P46 and 7.P48) – September 11-15 in Amsterdam

About Ortana Media Group
Ortana develops scalable and modular media orchestration solutions. Its flagship platform, Cubix, enables organisations to manage content workflows across cloud and on-premise environments, providing full visibility and control from ingest to distribution.

VISIT US AT IBC IN AMSTERDAM (HALL 1 – 1.C37H) – September 11-15 in Amsterdam

For more information, please contact:

Jose M. Puga
CEO
Imaginario AI
support@imaginario.ai

Debuting at IBC2024, new indexing and conversational system transforms video curation and exploration for unprecedented user experience and operational efficiency.

Imaginario AI, a leading pioneer in transformative AI-powered video curation solutions, has announced a significant update to its multimodal AI curation and video indexing platform. This innovation, which will be showcased at IBC2024 (stand 14.AIP8, AI Tech Zone), delivers unparalleled efficiency and precision in content indexing, search and curation – all without the need for metadata or multiple AI models.

The new Cetus release builds on Imaginario AI’s pioneering multimodal AI system, Vulpus, used by leading brands such as Comcast, Universal Pictures and Warner Bros Discovery. The solution is designed to analyze video assets through visuals, audio and dialogue while understanding the passing of time. 

Inspired by the intelligent communication of whales, Cetus is transforming AI video curation by enhancing multimodal video indexing and search through the use of rich, insightful descriptions together with machine-readable indexing. These go beyond simple clip recommendations based on keywords and labels, providing explainability and depth that greatly facilitate user understanding and interaction with video content and AI models. 

“We are excited to unveil our cutting-edge video understanding systems designed to enhance how you manage and interact with your video content,” said Dr. Abdelhak Loukkal, CTO of Imaginario AI. “Our innovative systems, Vulpus and Cetus, mark significant advancements in this field.”

Game-changing multimodal AI technology 

As the media and entertainment industry rapidly adopts AI technologies to boost operational efficiency and simplify content management, Imaginario AI stands at the forefront with fully developed solutions that set them apart from other AI providers still in the conceptual stages. 

The sophisticated video indexing AI model integrates data from various modalities with an advanced indexing engine, offering unparalleled discovery capabilities throughout extensive video libraries without relying on labels or metadata. As a result, the solution is more GPU-efficient, accurate, and cost-effective than traditional Media Asset Management (MAM) and AI labeling offerings, which typically require multiple models for different indexing and asset types.

Imaginario AI offers exceptional curation capabilities, including AI video search and discovery, chapterization, 1-click to clip, and timeline sequence export. These features greatly enhance efficiency in content repurposing, creating social cuts, on-set dailies curation, ideation, and compliance editing.

Cetus introduces a range of new features that vastly improve the user experience, delivering additional accuracy and lower latency. New capabilities include:

• Higher accuracy video indexing system: Cetus has been trained on a vast dataset to identify and classify objects, scenes and actions contextually across vision, speech and sounds.
• Explainability: The AI system uses scene-level captioning to provide detailed descriptions of video scenes and a search match scoring to improve transparency and accuracy. This approach helps users understand how Cetus’ AI makes decisions, leading to more precise content interpretation and better user interactions.
• Multimodal approach: The system simultaneously examines visual, audio and textual data for all-encompassing content understanding.
• Format independent: The solution ensures meticulous indexing of every asset, regardless of format and genre.
• Audio and dialogue recognition: Cetus discerns subtle audio cues and dialogue nuances for detailed analysis.
• Flexibility: The solution features native integrations with multiple storage and non-linear editing systems including Frame.io, Adobe Premiere, and AWS S3.
• API-based integration: Cetus provides easy customization and scalability, allowing seamless integration into existing MAM frameworks and fine-tuning for specific client libraries.

“Imagine engaging in a conversation with your video content, completely transforming how you curate and transform your video libraries,” states Jose Puga, CEO of Imaginario AI, referring to the company’s upcoming AI toolset, which will enable users to interact with their libraries through casual dialogue and intuitive Q&A features. “Our ultimate goal is to build personal assistants that understand users’ editorial preferences and orchestrate their workflows. We look forward to showcasing our solutions at IBC2024 and making a positive impact on media and entertainment companies of all sizes.” 

Experience Imaginario AI at IBC2024 

IBC2024 attendees can book a meeting to explore Imaginario AI’s transformative solutions at the AI Tech Zone (Hall 14; Stand 14.AIP8). The company’s CEO, Jose Puga, will deliver a special presentation, “Accelerating Efficiency with AI-Powered Workflows,” on Sunday, 15 September at 14:00 (AI Tech Stage). Attendees will gain valuable insights into the transformative impact of AI-powered curation workflows on the industry.

Global digital video consumption grew 24% in the previous year, according to a recent report, and now accounts for 82% of all Internet traffic according to Cisco. Meanwhile, investment in artificial intelligence also grew at an exponential rate, from 11% of VC funding dollars in 2022, to 26% in 2023. However, the majority of AI research continues to be confined to written inputs and outputs. 

Now, London-based Imaginario AI is seeking to bring the latest AI breakthroughs to video content, using a new breed of platform and API to curate and understand video content at scale, making it searchable and transformable without technical complexity and the need for metadata. This is achieved through an AI system which turns human-recognisable elements (such as objects, sounds, actions and emotions) into mathematical objects, which can be searched, curated and modified.

Today, Imaginario AI is announcing a pre-seed investment round of £800,000 ($1 million) led by 216 Capital, with participation from Techstars, Comcast, Blue Lake VC and Earthling VC, plus an impressive roster of strategic angels including AI engineers from Meta and Google. The underlying AI powering Imaginario AI’s platform was developed in the United States while participating in the Comcast Lift Labs Accelerator powered by Techstars, a mediatech incubator with a less-than-1% acceptance rate.

Traditionally, video content is organised and searched through systems of timestamping and labels, all of which are applied manually in a painstaking process which is hard to maintain, inaccurate and prone to errors. Meanwhile most online video can be searched only through auto-generated transcripts, limiting video search to keywords. Imaginario AI’s technology replaces both systems, allowing entire video libraries to be searchable across visuals, sound, and dialogue with minimal processing and no human intervention.

Imaginario AI’s first product, which allows content creators to automatically discover, clip, and reframe video content for social media platforms, is already in use by several Hollywood studios, who have reported a more-than-60% reduction in the time taken to select, edit and repurpose traditional broadcast video and feature films for social platforms. Smaller content creators are also using the platform, which starts at $34 per month, to automate the creation of shareable moments from podcasts and other long-form conversational content.

Imaginario AI was founded in 2022 by two experts who combine over 25 years of expertise in video and multimodal AI: Jose M. Puga, CEO, has managed the development and growth of video services for companies such as the BBC, Sky and Warner Bros Discovery, and Dr. Abdelhak Loukkal PhD, CTO, who researched and developed AI solutions in robotic perception and autonomous driving, used to date by Softbank Robotics and Renault.

Jose M. Puga commented on the new fundraising:

“This is an incredibly exciting time for us and we’re thrilled to have attracted a real A-list of investors for our pre-seed funding. This capital will be used to further develop our existing products and create video AI agents which will simplify Imaginario AI’s user experience and automate specific tasks for media supply chain, production and marketing teams. For example, from a simple text prompt, we will be able to create multiple video compilations, custom reels for any social media platform, enrich thousands of hours of content, or identify sensitive scenes for removal prior to broadcast across regions.

“We believe that in 5 to 10 years companies, even beyond video-heavy industries, will rely on personal AI agents for specialised video tasks and efficient workflow coordination. These will be your creative digital twins, who will provide you with recommendations based on your taste and style better than anyone. In the next few years, click and point software will merge with conversational AI agents, bringing new ways for humans to interact with media, and Imaginario AI will be at the forefront of this change”.